Is H&M’s first Muslim model a positive move into the mainstream?

‘Often our viewpoint is given by those outside of the group and associated with negative connotations or images of oppression. The spending power of young Muslim women is beginning to start a trickle of representation, but we aren’t anywhere near mainstream markets for fashion, books or films.’

An article for Muslimah Media Watch by Shereen Malherbe.

Shereen Malherbe

Shereen Malherbe is a writer & author. Her novel, Jasmine Falling has been voted as one of the top Best Books by Muslim women. She also writes for Muslimah Media Watch about the representation of Muslim women in the media and pop culture. Shereen has appeared on British Muslim TV and the Islam Channel to talk about the representation of Muslim women in western media and currents topics such as Islamophobia. Shereen is a member of The Media Diversified Experts Directory. She is currently working on her second novel, due to be published in 2019 by Beacon Books.

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