Is H&M’s first Muslim model a positive move into the mainstream?

‘Often our viewpoint is given by those outside of the group and associated with negative connotations or images of oppression. The spending power of young Muslim women is beginning to start a trickle of representation, but we aren’t anywhere near mainstream markets for fashion, books or films.’

Source

An article for Muslimah Media Watch by Shereen Malherbe.

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Published by Shereen Malherbe

Shereen Malherbe is a writer & author. Her novel, Jasmine Falling has been voted as one of the top 20 Best Books by Muslim women. Her second contemporary fiction novel, The Tower, is now used as academic set text in a US university. Her migrant children's book series, The Girl Who Slept Under The Moon was followed in 2022 with, The Girl Who Stitched the Stars. Her short story, The Cypress Tree has been published in World Literature Today's landmark edition on Palestine Voices. Her latest novel, a Palestinian reimagining of Jane Eyre, The Land Beneath the Light has been nominated alongside her children's book, for the Palestine Book Awards 2022.

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